REPURPOSING CONTENT
Are you looking to repurpose your existing video content to create something new and engaging? Ready2Post specializes in repurposing video content to breathe new life into your existing footage and create something fresh and exciting.
Whether you have legacy footage that you want to update, or you want to mix media and graphics to create something truly unique, we have the skills and expertise to make it happen.
Our team of experienced designers and videographers will work closely with you to understand your vision and develop a concept that will engage and delight your audience.
Why is content repurposing important?
People tend to think that if you have promoted a piece of content once, you shouldn’t promote it again – they have this vision of clogging up someone’s newsfeed and annoying them with repetition. In reality, this is pretty unlikely. Chances are that due to most social media platforms’ algorithm rules only about 2% of your Facebook followers will see your posts organically the first time around. This can be due to some of your followers being in different time zones, or just not being online when you post. That means that posting just once means you’re missing out on maximizing your reach.
There are two additional reasons for repurposing:
- People consume content differently, so repackaging in a different format may catch the attention of different type of viewer. Somebody who wouldn’t necessarily take the time to read a blog post might eagerly consume the same ideas in video form.
- Trying to keep content fresh is time consuming, so repurposing your content – while making it look native to a specific channel – will maximise your efficiency.
Content repurposing is in essence the practice of reusing/recycling content that you already created by putting a new spin on it. This can be by changing the format – for instance, taking a blog post and creating a short video from it (where you take the research, theme or even words from the blog and use it as a base for a video or podcast).